I tell stories with data.

Hi, my name is Nicole Leite and I’m a Digital Analytics Specialist.

Analytics is about the interpretation of data. While it’s easy to focus on the number and report the what, the when and the how much, data becomes much more powerful with insight. So instead of just reporting that sales are up 5%, it’s much more powerful to tell why sales are up. This is where I come in. I help organizations ask the right questions to identify the factors that drive changes in human behavior.


 “Be prepared – I ask a lot of questions.”

I assist brands and agencies with measurement strategy, tool implementation, development and training, governance and thorough analysis that helps companies be more data driven.

Contact me about working with your brand, teaching your team, or speaking at your event. I’d love to hear from you!