Data Geek + Storyteller = Business Strategist


I went to school for finance but I didn’t just like working only with numbers. That’s why I fell in love with analytics. The numbers side of me likes to geek out about data, the people-loving part of me loves figuring out how that data explains people’s motivations and behaviors.


I spent over a decade working for digital marketing agencies, including Mirum (a J. Walter Thompson company), Geary Interactive, and Red Door Interactive Consulting. I’ve consulted on nationally recognized brands, including WD-40, Amazon, Intel, Qualcomm, CBRE, Holland America, and many more.


Most recently, I founded my own digital analytics consultancy, so I provide expertise and guidance for brands and agencies alike.


I’ve managed teams, developed processes for departments, and worked in many cross-agency partnerships. I’ve found being a mentor extremely rewarding, and I love helping associates grow and succeed in this industry.


When I’m not in the office, you can find me doing anything outdoors: running (I’ve completed several marathons), biking, or swimming in our backyard pool.


Nicole by the numbers:

Clients by  the Industry for Nicole Leite