Digital Analytics

Using Google Analytics to Measure Website Performance

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Google Analytics is a free tool used to measure website and mobile application performance. All types of data can be collected and reported to help businesses make better decisions about their digital properties. Reporting is broken out into four categories; Audience, Acquisition, Behavior and Conversions. Audience reports provide information about the users that came to the website. Whether […]

Digital Analytics

What is a Measurement Strategy?

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A Measurement Strategy is a document that outlines key elements to be considered for digital analytics reporting and analysis. The purpose is to ensure that the metrics used to measure performance are aligned with digital goals and objectives. It’s also a great blueprint for an organization that is looking to have formalized documentation that can be […]