Last week, I attended the Brand You event that was hosted by the San Diego American Marketing Association. Matt Prince told an excellent story about his commitment to building a personal brand driven by his own personal goals. While most of the information he shared wasn’t new, it was a good reminder for me to […]
I recently completed a book that was given to me by my sister after she attended a retreat that was led by Alan Cohen. She had an amazing experience and after reading his book, I can understand why. Below are 30 highlights from each chapter that I want to remember and share with others. 1. […]
My article was published today on iMedia about visitor engagement and alternative ways to measure visitor interaction with your brand. The emphasis is focused on large brand websites that provide a lot of content to their consumers with no direct purchase online. In the article, I provide alternative ways to evaluate visitor engagement on brand […]