Digital Analytics

Using Google Analytics to Measure Website Performance

Posted on

Google Analytics is a free tool used to measure website and mobile application performance. All types of data can be collected and reported to help businesses make better decisions about their digital properties. Reporting is broken out into four categories; Audience, Acquisition, Behavior and Conversions. Audience reports provide information about the users that came to the website. Whether […]

Digital Analytics

Are Your Visitors Engaged?

Posted on

My article was published today on iMedia about visitor engagement and alternative ways to measure visitor interaction with your brand. The emphasis is focused on large brand websites that provide a lot of content to their consumers with no direct purchase online. In the article, I provide alternative ways to evaluate visitor engagement on brand […]